Saturday, March 14, 2009

Russian Revolutionary: Landor Associates Rebrands Siberia Airlines to S7


Siberia Airlines, the largest Russian domestic air carrier and Russia's second largest airline, reveals its new positioning, name and identity
London, 8 April 2005 — Siberia Airlines, the largest Russian domestic air carrier and Russia's second largest airline, has revealed its new positioning, name and identity, created by global branding and design consultants Landor Associates. This is part of a long-term strategic rebranding and full identity programme to transform the experience of travel in Russia and to create a relevant and differentiated brand for the people of Russia.

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